If you don't know what you're doing when it comes to running a pay-per-click (PPC) campaign, it will cost you... A lot. It's very important that you learn how it works. There are many variables that come into play when you set up an AdWords campaign, are not a couple of clicks and watch the flow of traffic, much less. It should take some time, do some tests and repeat until you have marked your campaigns.
Of course, if you have the budget, you can hire a company to manage your campaigns for you. There are many places that will do this full time for you. You can set up all your campaigns, write ads, adjust your daily budget, find keywords, etc. It's not cheap, but if you have more money than time, it may be a good choice for you.
The most important element of any Adwords campaign is to choose the right keywords. If you have used PPC even a bit, you will certainly find that some keywords will cost you much more per click than others. In order to save a lot of money, but still get solid click rates (CTR), you will need to find those keywords that "Fly under the radar ". They will still receive a decent amount of searches, but they are not as competitive.
These ' Long-tailed keywords ' are actually keywords phrases. The keywords of one or two words are almost always competitive for the average small Internet marketer. Most of the smaller online vendors simply don't have the budget to be able to compete with these keywords.
Another thing to keep in mind is that all the main search engines, especially Google, love to change things. They are not really as concerned about the smaller online advertisers or the affiliates. They are more caring for the people who actually do the search, as well as the big, advertisers who spend millions a year. For that reason, it is difficult for the child to keep up with the constantly changing rules that can make managing any Adwords campaign a real challenge.
If you want to reduce the pay-per-click cost in a given keyword, provide a quality announcement. One of the ways in which Google decides how much they all spend in a particular keyword is by their level of quality. Now, who knows exactly how they calculate it, but a component is its click rate. The more people you click on your ad, the better your score will be and the lower your bid price will be.
The way Google sees it is that if many people click on your ad, it should be very relevant to the keyword you have selected. That's what they want to keep their searchers happy. If you provide that relevance, you will be rewarded by giving you a better quality score that can be translated directly into lower bid prices for that keyword.
Google can be a bit like the earth of OZ, strange and mysterious, and you never know what awaits you in the next corner. To make your life easier, look for a professional to help you with managing your Google Adwords campaign. If you can't do that, at least keep these tips in mind when you set up your next campaign.
Thank you so much for sharing this wonderful guide on Google Adwords Campaign Management. There are so many key components that an advertiser has to think in order to turn the campaign into a big success. Keyword research is the most important thing and that's why I have been thinking to hire a good consultant to find appropriate keywords for my new business. If you know about a good one, please let me know.
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